Monday, August 3, 2020

Management And Business Operation ( Easy Jet Airline) Essay

Management And Business Operation ( Easy Jet Airline) Essay Management And Business Operation ( Easy Jet Airline) â€" Essay Example > Management and Business Operations(Easy Jet Airline)Management and Business OperationEasy Jet airlineEasy Jet Airline Company Limited (popularly known as easy Jet airline) is one of Europe’s leading and largest low cost airlines, which brought success to the concept of ‘no frills, low cost’ in the aviation sector in the continent. It is a public limited company and has its base at London‘s Luton airport. The airline operates its flights in about 200 routes connecting 65 major cities of Europe. Low cost airlines operate on the principle of giving lowest possible airfares to passengers. They manage by this by following certain strategies. Low cost airlines do not offer the traditional complimentary services like food and entertainment free of cost on the flights. They try to have optimum plane utilization by running short flights with quicker turn around times. They keep simplified reservation procedures, provide point-to-point travel and generally avoid connecting flights. Employees are required to perform multiple roles for cost saving. Though the concept was initiated in 1949 by Pacific southwest airlines, it was popularised and met with success by Southwest Airlines in the U. S. Easy jet Airlines of Europe follows the business model of Southwest airlines. Easy jet airline was launched in the year 1995 by Sir Stelios Haji-Ioannou of the easy group. The airline started its operations on November 10,1995. Initially it had two Boeing 737-200 aircrafts and opearated between London Luton to Edinburgh and London to Glagscow. It has been growing eve since and the present fleet strength is 118, consisting of both Boeing 737-200 and Airbus A-100 , with a possible expansion by another 100 numbers. It became a a public limited company inOctober 2000 and is a consituent of FTSE index 250. The major shareholder of the airlines is the family of the founder who holds around 21.5%. It acquired a 49% stake in Tea Switezerland which was renamed as easy jet Switzerlan d. In 2002 it’s operations were further strengthened by the acquisition of Go Fly, a London Stansted based low cost airline. To make its claim of ‘affordable air travel to all people’ true, it followed an aggressive pricing strategy. . The airline tickets were to be booked only through phone directly and travel agents were not allowed in to the transctions. This was to avoid the commissions to be paid to the travel agents. Later bookings through the internet was introduced on a trial basis and now booking is only through online except emergeny last minute bookings. Best Airline Website Award and the Travelmole Web awards were awarded to Easy jet Best Airline web in June 2006 for its uesr friendly websites. By comparison, though easy Jet’s air fares are not the cheapeast in the budget airlines segment, the higher turnover helps it claim the leading spot in the low cost airline space. Moreover unlike other budget airlines, easy Jet caters to both leisure and business travell ers, connecting the major airports(many low cost airlines operate between the secondary airports to reduce costs) and always uses new aircrafts in its fleet. But one complaint about easy Jet is it’s inability to strictly adhere to the time schedules. It is generally critisized for it’s lack of maintaining punctuality. But a low cost airline is generally not given the first priority in a major airport which handle huge traffic. As a result it’s time schedules get affected.

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